The Ultimate SEO Glossary List 2025 ( Top 200 )
A Google AdWords (now known as Google Ads) is a pay-per-click (PPC) advertising platform that allows businesses to display ads on Google search results and its advertising network. AdWords helps drive targeted traffic to websites. B 14.BacklinkA backlink is a hyperlink from another website to a page on your website. Backlinks are also known as inbound links, incoming links, inlinks, …