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The Ultimate SEO Glossary List ( Top 200 in 2025)

A Google AdWords (now known as Google Ads) is a pay-per-click (PPC) advertising platform that allows businesses to display ads on Google search results and its advertising network. AdWords helps drive targeted traffic to websites. B 14.BacklinkA backlink is a hyperlink from another website to a page on your website. Backlinks are also known as inbound links, incoming links, inlinks, …

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